Georgie Cleeve launched OSKIA and the concept of nutritional skincare in 2009 after witnessing first-hand the skincare benefits of MSM, more commonly known as the 'Beauty Mineral'. A natural form of organic sulphur, MSM boosts collagen production, promotes circulation and helps decrease inflammation for a brighter, younger looking complexion.

Georgie was initially introduced to MSM (by her father who first introduced MSM to the market over thirty years ago and pioneered its use as a joint supplement for race horses), to repair serious cartilage damage in her own knees caused by a skiing accident at a young age. She experienced a phenomenal response to the MSM and her joints repaired more than any surgeon had thought possible. But what had been less expected was the major improvement in the symptoms of her acne, eczema and generally poor skin, together with striking benefits to her complexion and the condition of her hair and nails. With a healthy complexion came better confidence. 

A seed was sown and following her career as a food journalist, a journey began that took in not only dermatology, physiology and therapist training but also focused on nutrition and the skin benefits of a good diet. The concept based on one exceptional mineral soon evolved into a new and unique nutritional approach to skincare, harnessing all the essential cell nutrients - minerals, vitamins, proteins, essential fatty acids - that are critical to skin health and performance in bio-available form, and after 3 years of extensive research and development of our MSM Regen Complex, OSKIA launched in 2009.

OSKIA is run by Georgie and her husband, George Gordon.